The Missouri Travel Council (MTC) is the official private sector umbrella organization of the tourism industry in the State of Missouri. As a not-for-profit association, its primary aim is to provide economic, social and educational benefits to its broadly based membership through professional development, public advocacy and cooperative state/regional marketing efforts. Through state industry partnerships and a research based business plan, the MTC strengthens the development, promotion and sustainable growth of the Missouri tourism industry for both visitors and state residents.