As a Missouri Travel Alliance member, take advantage of savings on registration for our education workshops that provide invaluable information and training on a variety of industry-specific travel topics.
Wednesday, November 6, 2019 – Your Story!
9:30 a.m. to 3:30 p.m., at Hilton Garden Inn Hotel in Columbia, MO.
Cost: $45 for Missouri Travel Alliance members, $60 for non-members. Lunch is included.
Some of our sessions for this workshop will include:
Finding Your Story: Identifying Characters and Stories that Deserve Attention – Whether you’re a CVB, attraction or something else, the distinct people and places that make up your destination are just what tourists and writers alike are looking for. Did your local sushi chef used to be a classical pianist? Did your local dive bar used to be a cheese factory? Learn how to partner up locally to share what makes your destination stand out from the rest.
Showing Your Story: Using Images to Promote Your Destination – Which platforms, apps and strategies are the most user-friendly and easiest way to share the beauty of your destination? Learn how to capture the best shots of your destination, share them with potential visitors, and capitalize on user-generated content.
Amplify Your Story: Working with Publications to get the Word Out – The media landscape is always evolving, including in the travel industry. Hear from editors and writers about how they assign stories, what travel topics they’re looking for, what they’re not, and what they need from destinations that are pitching them.
Click here to register for the Education Workshop. Information regarding the room block at the Hilton Garden Inn will be available soon.
Workshop fee for Members / Non-Members