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Job Title Director of Tourism
Job Description POSITION DESCRIPTION City of Warrensburg JOB TITLE: Director of Tourism NAME: DEPARTMENT: Tourism DATE: May 2017 JOB STATUS: Non-exempt IMMEDIATE SUPERVISOR: Warrensburg Convention and Visitors Bureau (WCVB) Board; City Manager JOB DESCRIPTION SUMMARY: The position is responsible for attracting, selling, overseeing the development, implementation and coordination of City tourism (sports, conventions and conferences) related activities including marketing, advertising, financial reporting and coordinating and overseeing the budget. This position will conduct market research, utilize a competitive marketing strategy that fosters a good public image and promotes City wide tourism assets, programs, events, cultural, historic, and agricultural tourism resources. This position is the public relations representative acting on behalf of the Warrensburg Convention and Visitors Bureau (WCVB) and must maintain a thorough knowledge of the community and have a good working relationship with the staff, volunteers and partner organizations. ESSENTIAL FUNCTIONS I. Tourism, Marketing & Sales Related Activities 40% of Time A. Develop and integrate a formal sales plan maintaining WCVB’s goals and mission. B. Develop and implement a comprehensive Tourism marketing plan for Warrensburg and identify new methods, features and events to promote and increase tourism, for the purpose of generating positive economic growth for the city. C. Coordinate and support marketing efforts with community organizations assuring for professionalism. D. Oversee website development and the use of various media outlets for tourism promotion. E. Ability to design, develop, print and distribute promotional materials, and place ads for magazines, day trip sections, vacation guides and billboards. F. Develop and utilize audiovisual and related computer programs for presentations and marketing promotions. G. Attend marketing seminars, conferences, and continuing education sessions that assist in development and implementation of current and industry standard marketing programs. H. Coordinate booth displays for tourism-related trade shows and events. II. Budget, Purchasing, & Resource Related Activities 15% of Time A. Coordinate and assist the WCVB Board to develop priorities and objectives necessary to prepare and manage the annual Tourism budget of both expenses and projected revenue. B. Manages and tracks tourism expenditures assuring for accuracy, compliance, and timeliness. C. Actively pursue, develop and coordinate grant writing and administration of state and national tourism funding, sponsorships, and cooperative marketing and research partnerships, specifically intended to create a positive economic impact on local tourism. D. Establish and implement operating policies and procedures assuring for compliance and other efficiencies. E. Administer memberships, including sales. F. Meet and maintain the requirements of the Contract for Services Agreement. III. Public Relation and Liaison Activities 35% of Time A. Take an active role in collaborating and working with other community agencies and entities in pursuit of tourism. B. Establish and maintain positive working relationships between the county, city, community leaders, tourism related businesses and stakeholders, media outlets, and local, state and federal agencies. C. Act as a support system and coordinate the connection of tasks by aiding in the hosting of events with community organizations. D. Oversee and make public relations presentations, respond to citizen’s questions or inquiries, and speaks to citizen’s groups by presenting a good public image. E. Serve as the administrator to the Board and attend monthly meetings, work study sessions, committee meetings and represents the department at City meetings assuring for professionalism. F. Coordinate with the City to create or modify policies pertaining to the department assuring for professionalism and accuracy. G. Prepare and send press releases to the appropriate media outlets. H. Prepare and submit a calendar of events listings for local dissemination, state-wide and regional media (magazines, websites and newspapers). I. Work with hotels, area attractions and businesses to foster a welcoming environment to attract both leisure and business travelers. IV. Supervisory and Management Activities 10% of Time A. Administer office operations, including recruiting, developing, training, coordinating, and supervising WCVB volunteers. B. Plans long-range goals, objectives, organizational structure, and overall direction for the department. C. Monitors, reviews, and communicates the implementation phases of the department’s strategic plans to ensure that long range goals and objectives are met. D. Prepare reports and department summaries regarding visitation, budget, events, publications, advertising, and marketing plans. Presents reports and participates during WCVB Board and City Council meetings. V. City Wide Practices 100% of Time A. Performs effectively as a team member carrying out the City of Warrensburg and the WCVB’s stated vision, mission and values assuring for professionalism. B. Works to maintain the City of Warrensburg and the WCVB’s mission statement for safety which includes maintaining a safe environment for not only the employee, but also co-workers and any public. Reports unsafe work equipment, workstations, practices and procedures, and follows the City’s safety policies. C. Maintains awareness and work toward a spirit of cooperation and communication with co-workers and all departments within the City of Warrensburg and the WCVB. D. Attendance is an essential function of this position. This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisors; subject to reasonable accommodations. MINIMUM QUALIFICATIONS: This position requires a Bachelor\'s degree in Tourism, Public Relations, Advertising, Marketing or a closely related field; a Master’s degree is highly desirable. 1-3 years of supervisory experience preferred. This individual must have working knowledge and experience in the tourism industry, public relations, advertising and marketing. The individual must have advanced interpersonal, written and verbal communication skills. The person must have an excellent work history, be available for on-call duty, after-hours and weekends, have valid Missouri driving privileges and willingness to use own transportation in the course of performing required duties, or as required. The candidate is required to submit to drug/alcohol screening and full background investigation. WORK ENVIRONMENT • Above average accessibility of all work sites required for the position. • Extreme exposure to weather and temperature extremes. • Average exposure to chemicals and fumes. • Average exposure to heights. • Average exposure to work safety hazards. • Above Average amount of overtime/extended work hours required. • Average exposure to dust. • Above average exposure to loud noises. • Average exposure to darkness. • Average exposure to cramped spaces. PHYSICAL EFFORT • Normal physical mobility: movement from place to place on the job, considering distance and speed. • Normal physical agility: ability to maneuver body while in place. • Normal physical strength to handle routine office materials and tools. • Normal physical strength to handle 40 lb. objects, considering frequency. • Normal dexterity of hands and fingers. • Normal physical balance: ability to maintain balance and physical control. • Normal coordination, including eye/hand, hand/foot, etc. • Normal endurance. KNOWLEDGE REQUIREMENTS • Requires a Bachelor\'s degree in Tourism, Public Relations, Advertising, Marketing or a closely related field; a Master’s degree is highly desirable. • 1-3 years of supervisory experience preferred. • Must have valid Missouri driving privileges. MENTAL EFFORT • Above Average concentration/intensity: prolonged mental effort with limited opportunity for breaks. • Above Average memory, considering the amount and type of information. • Above Average complexity of decision making. • Above Average time pressure of decision making. • Above Average analytical thinking. • Above Average conceptual thinking. COMMUNICATION • Above Average verbal communication. • Above Average written communication. • Above Average interpersonal communication. SENSORY ABILITIES • Normal ability to see. • Normal ability to distinguish colors. • Normal ability to hear. • Normal ability to smell. • Normal sense of touch.
Required Skills & Experience Warrensburg operates under a Council/Board/City Manager form of government and this position will report to the Warrensburg Convention and Visitors Bureau (WCVB) and City Manager. The successful candidate must possess the following: (1) Working knowledge and experience in the tourism industry, public relations, advertising and marketing. (2) Outstanding customer service skills, excellent written and oral communication skills, good organizational skills, common-sense, and a willingness to work independently across a variety of tasks. (3) The ability to address conflict, research alternatives and recommend solutions in a collaborative and problem solving approach. (4) Project management experience taking a project from conception to completion including contract administration, supervising consultants and volunteers. Bachelor’s degree in Tourism, Public Relations, Advertising, Marketing or a closely related field required and 1-3 years of Supervisor experience required.
Educational Requirements Bachelor’s degree in Tourism, Public Relations, Advertising, Marketing or a closely related field required and 1-3 years of Supervisor experience required.
Salary Annual salary range $38,000 – 42,000 D/O/Q
Date Posted 05/11/2017
Application Deadline 05/26/2017
Company Name City of Warrensburg
Contact Name Greg McCullough
Company Address 102 S. Holden St.
Company City Warrensburg
Company State Missouri
Company Zipcode 64093
Contact Email firstname.lastname@example.org
Contact Phone +16602624607
Contact FAX +16607478927